Nissan's Market Share Hits 3% for Third Time in 4 Months
NISSAN INTERNATIONAL SA Nissan’s Market Share Hits 3% for Third Time in 4 Months Volumes Up 31% versus November 2008 ROLLE, Switzerland (Dec. 5, 2009) - Nissan in Europe has reported sales of 44,726 units in November, representing an increase of 10,547 units, +31% year on year. Overall TIV was up 10% versus November 2008. In Western Europe, total industry volume was up 26%, in contrast to Eastern Europe where TIV was down over 33% versus November 2008. This marks the first year on year Total TIV increase since April 2008. Nissan reported a significant increase in market share (3.0% vs. 2.5%) adding to good performances reported in the last 4 months. This sales and share boost can be attributed to models such as Qashqai, Pixo, Micra and Note, with strong customer demand for these models across all markets. Passenger car TIV was up 13% mainly driven by scrap incentives. This was offset by a continued drop in the LCV market (-12%) Bernard Loire, Vice President Sales Operations for Nissan in Europe commented: “Our November market share equaled our best monthly market share this year which was well ahead of last year continuing our consistent performance each month and growth of share in most major markets. We still have high levels of demand for our volume products Qashqai, Micra, Pixo and Note. However, we are still cautious about future months due to the uncertainty after the scrappage schemes end or change in many Western European countries and the continued uncertainty in Eastern Europe.” Key markets highlights: · Market share comparison (Nov 09 vs. Nov 08) across key Western European markets: Germany (3.0% vs. 1.4%), UK (4.2% vs 2.5%), France (2.0% vs. 1.8%) & Spain (4.1% vs. 3.5%) Italy (2.7% vs. 2.7%), · Eastern Europe still impacted by economic crisis: Russia, Ukraine & Kazakhstan are still suffering with falling TIV’s (-44% vs. 2008) Market share in Russia is down (3.0% vs 3.9% last year) TOP 10 COUNTRIES for October 2009 November 2009 Variation Vs Nov. 2008 Germany 7830 +122% UK 7297 +150% Italy 5373 +28% France 4962 +64% Spain 4252 +42% Russia 3569 -55% Belgium/Luxembourg 1822 +91% Poland 1183 +55% Holland 910 -20% Greece 892 +11% Product Highlights · Qashqai demand continues on its positive trend from previous months · Micra volume doubled due to high customer demand and customer shift towards smaller fuel efficient cars · Navara sales stable with similar results to last year TOP 5 PRODUCTS for October 09 November 2009 Variation Vs Nov. 2008 Qashqai 19341 +34% Micra 8334 +114% Note 5043 +56% Pixo 3780 - Navara 1461 -6% About Nissan in Europe Nissan employs around 12,500 people in its European design, research and development, manufacturing, logistics, and sales and marketing operations. In calendar year 2008, the company sold 601,647 vehicles across 40 markets in Western and Eastern Europe including Russia. Furthermore, the company produced a total of 539,580 vehicles in its Spanish and British plants. For more information, please go to www.nissaneurope-newsbureau.com - ends - CONTACT For further information on all markets, please contact Nissan Corporate Communications - Europe. Sara Legouge NE Corporate Communications +41 21 822 59 13 E-mail: slegouge@nissan-europe.com Editor’s Notes: (*) The sales figures quoted are retail sales figures for a large European scope covering all of Nissan Europe’s markets including the UK, Germany, Spain, Italy, France, Holland, Switzerland, Austria, Belgium, Luxembourg, Portugal, Greece, Ireland, Denmark, Norway, Sweden, Finland, Iceland, Cyprus, Malta, Poland, Czech Republic, Croatia, Slovenia, Slovakia, Hungary, Romania, Bulgaria, the Baltic States - Estonia, Latvia, Lithuania, Ukraine, Russia, Kazakhstan, Turkey, Israel and the French Overseas Territories. These figures are not to be confused with the figures published by the ACEA who report registration figures and do not cover such a broad European scope as Nissan. The market shares provided are based on the provisional Total Industry Volume (TIV) figures.